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The Toyota Brand
Subject: The Toyota Brand
Send date: 2012-08-30 10:11:57
Issue #: 150
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The Toyota BrandBrands play an important role in modern society. A role which cannot be denied in scope and scale. Think of the last weeks incident around the world’s largest carmaker Toyota and its handling of the recall of 8 million Prius hybrid cars. It is a perfect case in crisis management of brands and a compelling one of how not to handle it. Read more >>
In the last few years, discussions in the area of customer service have shifted from Service to Delight to Relations Management, and recently to Customer Centricity. This transition clearly shows that the challenge for any business to survive and grow would be to focus on changing target markets and the resulting customers. Read more >>
Arriving late at Heathrow Airport, after a long flight, taking a long walk and a long bus ride, I finally arrived at Oxford. It’s not easy traveling alone but I’ve somehow gotten used to that. I had to spend the night in the city and prepare to leave for Queen’s College at Oxford University to attend a one-week conference; another item from my bucket list that I drew up years before. Read more>>


August 2012: Bite Me

August 2012

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